Vocational Technical Institute-VTI
Poster Design
The Vocational Technical Institute (VTI) in Phoenix, AZ provides technical training to students pursuing HVAC and welding careers. VTI needed a poster campaign to promote their new finish carpentry training program. The challenge was that the successful poster designs needed to touch on key messaging points to attract the target audience and keep their attention. VTI needed three promotional posters designed that would be placed in strategic locations around the Phoenix area.
To reach VTI’s target audience, personas were researched and developed. We recognized from the personas that the focus for the poster campaign would be “learning a valuable trade can be attainable and convenient for adults”. The result would be an increase interest in the Vocational Training Institute’s new finish carpentry program.
A mood board was designed that was gritty and projected the hands-on and driven persona, the type of student VTI would attract. The color palette chosen for the posters balances and compliments the textures and mood for the poster. Though each poster design could stand on its own, they also needed to be cohesive when put together.
