As part of their promotional campaign, Regal Dance organizers asked for a striking poster design to advertise the event. The posters would be distributed and displayed around the Phoenix area. The challenge was to give proper homage to the dance community and their fans.

The concept was to create a composite of a dancer. A ballerina was photographed on a muslin, lighting was created to be multi-dimensional and strategic for the composite. The ballerina’s form worked perfectly with the arches of the grand hallway of a church. A blue tone was added for the overall classical feel. To finish, bold type and additional circular elements (to mimic the arches and ballerina’s pose) were added to the poster.